Nature Never Stops Campaign Launch
Humans may grind to a halt but nature never stops, and we need its soothing continuity more than ever. We may not be able to soak up every sensory morsel of the forest, bush, beach or savanna for now, but we can connect with it from afar. Even a glimpse of shifting seasons can provide a sense of continuum and comfort; as Europe blossoms into Spring, Autumn’s golden light pours across Australia, and rain brings new growth to Eastern Africa’s dusty plains.
There’s another incentive to connect with nature, too. While the tourism industry is temporarily paused, hundreds of tour guides, rangers and committed team members remain out in the field. Without guests to entertain and operations to run, they have time on their hands; some are fearful for livelihoods and others are struggling with morale. Throughout Long Run properties tourism provides funds for vital conservation and community work, and some of these projects are now at risk. Now more than ever they need our support and we need to stay connected.
The Long Run’s campaign #NatureNeverStops, launching today (25th March), hopes to encourage all those left behind in the places we long to be to share their views, stories, insights and inspiration. Whether taking the time to observe a lesser-known species, the intricate workings of an ecosystem or reflecting on how nature adapts to the stillness, there are endless stories to be told. These will not only fuel wanderlust for future travels, but instil a sense of purpose and remind us that travel can be a force for good.
Everyone across the travel industry is invited to get involved posting stories, photos and videos from the perspective of tour guides, rangers, and lodge staff. These could include:
- Simple shots of beautiful places
- Expert insights
- How nature changes in the quiet
- Rare glimpses into the inner workings of tourism
- A message from those on the frontline of sustainability/ conservation
- Messages of hope
The Long Run and travel partners will judge a weekly video and photo competition, and the most inspiring images and videos will be shared in a weekly Long Run post. To enter simply tag your post on Twitter, Instagram or Facebook with #natureneverstops and @thelongrunorg.
In line with The Long Run’s 4Cs – conservation, community, culture and commerce – the campaign hopes to shine a light on sustainability stories in particular, and use this pause to highlight the work of committed individuals in the field or behind the scenes. A Quick Guide to Field Footage will shortly be available.
If you have any questions or queries please get in touch at [email protected]