The Guludo Story

Dreams of building a responsible tourism business took British entrepreneurs Amy & Neal Carter-James on a tough but rewarding journey to Mozambique.

Their dream of using tourism to aid poverty relief and conservation began to take shape in their early twenties in northern Mozambique in a small village called Guludo. “There is so much potential when tourism is done right.” says Amy  in 2003, in an almost deserted, picturesque beach, they began to develop Guludo Beach Lodge and set up Nema (meaning “the happiness felt when suffering ends”) as a charity to work with local communities to relieve poverty and protect the local environment.

In the beginning, it was difficult to manage expectations because a lot of the time the expectations were on them to do everything. They soon realised that there was no point in going in and just doing projects, the community had to roll up their sleeves and get involved. They realised that a huge objective of their project was to help and empower the local community to make a change in their village, especially mothers and women, so that they can make better and more informed decisions for themselves and their families.


Thanks to Guludo’s loyal supporters (mainly past guests at the lodge) Nema now provides school meals to 1,000 children a day, has given out over 250 scholarships, built five primary schools and provided safe drinking water for more than 21,000 people. It is said that before Nema less than 1% of children went to secondary school and less than 20% completed all 7 years at Primary school.


Get Involved
There are many ways for you to get involved in Guludo’s projects and help them to continue to positively impact their local community. On their website, you are able to donate and, through Guludo, you can ensure that the money gets to the right people.


Where to find  Guludo Lodge
Located on a 12km stretch of deserted white beach overlooking the Quirimbas Archipelago in Northern Mozambique, Guludo is a small ocean facing Eco lodge which was set up to demonstrate how successful integrating philanthropy into a tourism business could be. The lodge is a Fellow Member of The Long Run. At The Long Run members have the opportunity to meet, learn from, inspire and be inspired by other social entrepreneurs and tourism destinations who share each others passion for using tourism to do good.

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