New Video Launch
We have launched a new video to highlight how vital the organisation is in supporting fragile communities, ecosystems, and cultures across the world. Alongside interviews with several members, and footage of The Long Run’s alluring destinations, Jochen Zeitz calls on the wider industry to get involved and help The Long Run in its aim to preserve 20-million acres of land by 2020. He says,
“What unites The Long Run members is it that they’re all looking after an important chunk of biodiversity that needs preserving. They are all embedded in the local community, and they all think that culture is a very important ingredient in their business.
The idea of The Long Run is really to grow its footprint around the world we want to preserve 20 million Acres by 2020 and affect 2 million lives positively with The Long Run members that are operating around the world.
The Long Run is all about using the framework of the 4CS of Conservation, Community, Culture and Commerce to manage your land or water holistically.”
Put together by Affiliate Member, Greentraveller Productions, the video provides a window into The Long Run’s unique ability to share best practice, deliver sustainable and long-term operating solutions, and build a global alliance of tourism businesses that have a positive impact on nature and people. Sit back, enjoy, and spread the word.