The Long Run - Preferred by Nature | Reflection on 2022 and The Long Run

16th December 2022 In In It for The Long Run By Holly Tuppen

Reflecting on 2022; Key Achievements

We thank all our members for another incredible year of inspiration and collaboration. Our community depends on your commitment, and we’re honoured to work with every one of you.

We’re not always good at taking stock of achievements, but as our friends at the Transformational Travel Council recently urged us (and now we urge you!):

This time of year reminds us to reflect on the passing of time and the journey we are on, as well as the gratitude for where we are.

So, in the spirit of reflection and renewal, here are some achievements we’re proud of this year:

Two Fellow Members achieved Global Ecosphere Retreat® status – huge congratulations to Nikoi Island (Indonesia) and Sasaab (Kenya). Read more about Sasaab’s journey HERE and Nikoi’s journey HERE.

Ten new members and partners joined The Long Run in 2022, including our first member in Nepal (Tiger Mountain Pokhara Lodge), our first tourism association (LATA), and our first aviation company (Fireblade). You can read about our members HERE.

We hosted 17 webinars covering topics from resource management to curating ethical experiences. Members can access all 4C webinar recordings HERE.

Forty-eight passionate Long Runners gathered at Borana Conservancy for our first in-person Annual Meeting in three years, hosted by Global Ecosphere Retreat member Borana Lodge and Fellow Member Lengishu. Please read all about it HERE. Members can access session recordings HERE.

The Long Run — Long Run members on Borana's education bus at our Annual Meeting 2022.

We provided over 200 hours of remote and onsite technical support to members to advance their 4C work and positive impact journeys.

The launch of The Long Run’s 4C Impact Statement makes positive impact tourism claims tangible and transparent. TTG Luxury, Hospitality Net and Fortune covered the news. Find out more HERE.

We co-created a 4C Screening Tool for tour operators, agents, and designers (our Long Run Travel Partners) to better identify who they should work with and how to advocate for sustainable practices.

Members based in Kenya worked with Nairobi-based creatives to launch a Long Run magazine showcasing their 4C heroes. Find out more HERE.

Weeva launched — a software-as-a-service platform that enables tourism businesses to measure, track and improve their impact using The Long Run’s 4C framework. As well as being a founding partner, over 30 of our members helped to shape the service through working groups and pilots. Read more HERE.

aerial of whole island — Nikoi Island achieves Global Ecosphere Retreat status, and will host 2023's Annual Meeting.

We celebrated the work of our members and provided case studies to over 12 leading travel and conservation organisations, including UNWTO, UNEP, World Bank, GSTC, and Pure Life Experiences.

One hundred sixty people took part in our free online Strategic Planning training, and 80 in our free online Resource Efficiency training. We also launched a bespoke sustainability training course with the Latin American Tourism Association. Find out more about these training courses HERE.

We worked with experts to create a guide outlining the many free sustainability resources available to the travel industry HERE. Our new Resources page pulls reports and training together in one place HERE.

At a time when understanding the need to nurture biodiversity alongside taking climate action is growing, we look forward to building momentum, pushing boundaries, and having a greater impact in 2023. In the meantime, The Long Run – Preferred by Nature team would like to wish everyone a happy and restful end of 2022.