is a membership organisation of NATURE-BASED TOURISM businesses committed to driving SUSTAINABILITY. The movement is GLOBAL in scope and growing. The aim is to maintain a HEALTHY and PRODUCTIVE PLANET for posterity. Collectively we ASPIRE to conserve 20 MILLION ACRES of biodiversity & IMPROVE the life of 2 MILLION PEOPLE by 2020. We seek to SUPPORT, CONNECT & INSPIRE nature-based businesses to EXCEL in following the highest standards of SUSTAINABILITY encompassing CONSERVATION, COMMUNITY, CULTURE and COMMERCE (4Cs).


Biodiversity is life. Conservation is safeguarding this biodiversity and the integrity of the ecosystem services it provides which support global needs.


People matter; it is the right of every person to have their basic needs met and enhancing the well-being of communities is a fundamental obligation of all.


Our world is culturally diverse. Celebrating commonality is what nurtures understanding. Respecting difference is crucial to our future.


Trading and the accumulation of wealth have been central to the development of civilizations over thousands of years and are likely to remain so.


Supports over 50,000 Species (including 9,684 Endangered or Endemic)

Commits to Sustainable Development & Creating Positive Impacts

In 24 Countries

Supports over 3,500 Jobs

In Over 77 Cultures

Invests over $7 Million in the 4Cs

Manages over 4 Million Acres of Land

Touches the Lives of over 650,000 People

One of the most comprehensive and rigorous sustainability standards in the tourism industry.
GER® member status demonstrates the destinations’ commitment, achievements and leading role in conserving nature and improving the wellbeing of the communities they belong to.

Why The Long Run

Our world faces social and environmental challenges of unprecedented magnitude and complexity. We believe that business, and tourism specifically, can help reverse these trends. By joining our community and harnessing our collective experience, our members contribute to shaping a new paradigm in sustainability.
Learn More About The Long Run

Sustainable Destinations

The Long Run is a collection of rare experiences. Each destination member is a guardian of our planet where the 4Cs is an integral component of their business. These destinations are pioneers in advancing practices of sustainability and set the standard for authentic and responsible travel.
Explore Long Run Destinations

Join The Movement

There are many ways to get involved for The Long Run. By joining the movement as an organisation or as an individual, you will belong to a unique community of leaders in sustainable tourism that continuously strive in finding solutions to the biggest challenges of our times.
Start Your Sustainable Journey Now

KEEP IN THE LOOP. Add your name to our mailing list and keep informed on The Long Run.



BE INSPIRED by some amazing stories from our members, supporters and friends around the globe. Get INSIGHT into the people and places that put The Long Run philosophy into practice and who are dedicated to achieving sustainability through the balance of the 4Cs.