The Long Run’s Nature Never Stops campaign hopes to join the dots bringing nature’s soothing pow...
is a membership organisation of nature-based tourism businesses committed to driving sustainability. The community is global in scope and growing. The aim is to maintain a healthy and productive planet for posterity. Collectively we aspire to conserve 20 million acres of biodiversity & improve the life of two million people by 2020. We seek to support, connect & inspire nature-based businesses to excel in following the highest standards of sustainability encompassing Conservation, Community, Culture and Commerce (4Cs).
Biodiversity is life. Conservation is safeguarding this biodiversity and the integrity of the ecosystem services it provides which support global needs.
People matter; it is the right of every person to have their basic needs met and enhancing the well-being of communities is a fundamental obligation of all.
Our world is culturally diverse. Celebrating commonality is what nurtures understanding. Respecting difference is crucial to our future.
Trading and the accumulation of wealth have been central to the development of civilizations over thousands of years and are likely to remain so.
All members of The Long Run strive to become recognised as Global Ecosphere Retreats (GER)®. The GER® standard is one of the most rigorous sustainability standards in the tourism industry. This standard was granted recognition by the Global Sustainable Tourism Council in 2015, and is only awarded to organisations that demonstrate a holistic balance of the ‘4Cs, excel in conserving nature and improve the wellbeing of the communities they belong to.
Cottars joined The Long Run because it was an organisation focused on securing land for the conservation of natural biodiversity. However, it has also allowed Cottars to distinguish itself from its competitors and to be a first choice for environmentally aware travel agents and clients.
BE INSPIRED by some amazing stories from our members, supporters and friends around the globe. Get INSIGHT into the people and places that put The Long Run philosophy into practice and who are dedicated to achieving sustainability through the balance of the 4Cs.