Over the last year, The Long Run has been exploring how it can help members to create, deliver, mark...
is a membership organisation of nature-based tourism businesses committed to driving sustainability. The community is global in scope and growing. The aim is to maintain a healthy and productive planet for posterity. Collectively we conserve over 21-million acres of biodiversity & improve the lives of 750,000 people. We seek to support, connect & inspire nature-based businesses to excel in following the highest standards of sustainability encompassing Conservation, Community, Culture and Commerce (4Cs).
Thriving ecosystems and biodiversity are integral to the survival of people and our planet. Conservation is safeguarding this biodiversity to support global needs.
People matter; it is the right of every person to have their basic needs met, and enhancing the well-being of communities is a fundamental obligation of all.
Celebrating cultural diversity and commonality nurtures understanding and fosters connections. Respecting cultural difference is crucial to our future.
Trading has been central to the development of civilizations over thousands of years and is likely to remain so, and so sustainability must be central to business.
All members of The Long Run strive to become recognised as Global Ecosphere Retreats (GER)®. The GER® standard is one of the most rigorous sustainability standards in the tourism industry. This standard was granted recognition by the Global Sustainable Tourism Council in 2015, and is only awarded to organisations that demonstrate a holistic balance of the ‘4Cs, excel in conserving nature and improve the wellbeing of the communities they belong to.
Cottars joined The Long Run because it was an organisation focused on securing land for the conservation of natural biodiversity. However, it has also allowed Cottars to distinguish itself from its competitors and to be a first choice for environmentally aware travel agents and clients.
BE INSPIRED by some amazing stories from our members, supporters and friends around the globe. Get INSIGHT into the people and places that put The Long Run philosophy into practice and who are dedicated to achieving sustainability through the balance of the 4Cs.