A sustainable travel movement helping business, nature and people work together for a better future.

THE

LONG

RUN

is a membership community of nature-based tourism businesses committed to driving holistic sustainability. Our community is global and growing. Each member aspires to maintain a healthy and productive planet for posterity. Collectively, we conserve over 23 million acres of biodiversity and improve the lives of 750,000 people. We support, connect, and inspire nature-based businesses to excel in the highest sustainable standards via the tried and tested 4C framework: Conservation, Community, Culture, and Commerce (4Cs). The Long Run is a programme of Preferred by Nature.

CONSERVATION

Thriving ecosystems and biodiversity are integral to the survival of people and our planet. Conservation is safeguarding this biodiversity to support global needs.

COMMUNITY

People matter; it is the right of every person to have their basic needs met, and enhancing the well-being of communities is a fundamental obligation of all.

CULTURE

Celebrating cultural diversity and commonality nurtures understanding and fosters connections. Respecting cultural difference is crucial to our future.

COMMERCE

Trading has been central to the development of civilizations over thousands of years and is likely to remain so, and so sustainability must be central to business.

Protects over 30,000 plant and animal species

Commits to sustainable development & creating positive impacts

In 22 Countries

Supports over 6,300 jobs

Celebrates 120 cultures

Invests over $12 million in the 4Cs

Safeguards over 23 million acres of nature

Improves the lives of over 750,000 people

All members of The Long Run strive to become recognised as Global Ecosphere Retreats (GER)®. The GER® standard is one of the most rigorous sustainability standards in the tourism industry involving both onsite and offsite assessment. This standard is recognised by the Global Sustainable Tourism Council, and is only awarded to organisations that demonstrate a holistic balance of the 4Cs, excel in conserving nature, and improve the wellbeing of the communities they belong to. The GER® acts as a tool and framework to drive change and improvement; a process that is a continual journey, bespoke to each property, and not a finite achievement.

WATCH

OUR

VIDEO

  • Cottars joined The Long Run because it was an organisation focused on securing land for the conservation of natural biodiversity. However, it has also allowed Cottars to distinguish itself from its competitors and to be a first choice for environmentally aware travel agents and clients.

    - Calvin CottarOwner, Cottar’s Camp, Kenya

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IN THE

SPOTLIGHT

BE INSPIRED by some amazing stories from our members, supporters and friends around the globe. Get INSIGHT into the people and places that put The Long Run philosophy into practice and who are dedicated to achieving sustainability through the balance of the 4Cs.