Striving for positive impact tourism.
Since 2009, we’ve worked at the intersection of nature conservation and sustainable tourism.
Rooted in the vision that tourism can create lasting prosperity for people living on a healthy, resilient planet, we support a global community of tourism industry change-makers, from eco-lodges to tour operators, dedicated to accelerating positive impact through a framework combining conservation, community, culture, and commerce.
Accelerating positive impact. Accelerating positive impact. Accelerating positive impact. Accelerating positive impact.
The Long Run welcomes tourism businesses, eco-lodges and properties, wildlife conservation areas, and experiences to join our worldwide community of change-makers.
Act today for a better tomorrow
Our members understand the delicate balance and connection between human and natural ecosystems and how they co-exist. They advocate for innovative solutions and collaborative action to harness tourism as a force for good. Collectively, every year, they:
Protect and regenerate over 21 million acres of biodiverse landscapes and marine areas.
21
million acres
Improve the lives of over 130,000 people through education, sustainable infrastructure, and employment.
130K
people
Invest $13,3 million in conservation, community, and culture projects.
$13,3
million
Support and celebrate over 100 cultures by funding the protection of heritage and living culture.
100
cultures
Some of our members
LAIKIPIA, KENYA
Borana
NORTH ISLAND, NEW ZEALAND
Tahi
NAMIBRAND NATURE RESERVE, NAMIBIA
Wolwedans
MATO GROSSO DO SUL, BRAZIL
Caiman, Pantanal
NIKOI ISLAND, INDONESIA
Nikoi Island
WESTERN CAPE, SOUTH AFRICA
Grootbos Private
Nature Reserve
Collaboration is in our nature.
We partner with leading organisations to shape the agenda and inspire nature-positive climate action and holistic sustainable tourism, worldwide.
Our strategic partners include:
Conservation, Community, Culture, and Commerce. Conservation, Community, Culture, and Commerce.
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About The Long Run
The Long Run was founded in 2009 when a group of visionaries from all corners of the globe gathered, seeking a better way to protect ecosystems and support communities through tourism in the long-term.
This meeting of minds resulted in The Long Run's industry-leading 4Cs framework — a holistic approach which emphasises a balance of Conservation, Community, Culture, and Commerce — and underpins our work today. Head this way for more about us.
