In a mission to capture and preserve Samburu song, Sasaab recently took part in a project to help co...
The Long Run started in 2009 as an initiative of Zeitz Foundation’s international programme. It was launched by Jochen Zeitz, Founder of the Zeitz Foundation and Co-Chair with Sir Richard Branson of The B Team. After becoming the youngest CEO in German history to head a public company in 1993, at the age of 30, Zeitz served 18 years as Chairman and CEO of PUMA SE. Whilst CEO of Puma, he developed the first Environmental Profit and Loss (EP&L) accounting framework seeking to expand the scope corporate accountability and incorporate environmental impacts of operations.
Nine destinations, our founding members, were selected on the basis of their commitment and unique approach to sustainability. Their collaboration provided the basis on which The Long Run developed its approach and strategy. Going from strength to strength, the initiative evolved into an independent UK-based non-profit organisation in March 2015, with its own board of directors. It is now a registered charity in the UK.
It has now grown to become one of the world’s largest sustainable development initiative led by nature-based businesses.
2015 was a pivotal year for The Long Run. Its Global Ecosphere Retreats (GER)® Standard was granted the Recognition by the Global Sustainable Tourism Council and The Long Run reached the 100-member mark.
The organisation is governed by a Board of Directors chaired by Jochen Zeitz, The Long Run founder. The Board is currently composed of 5 elected GER® Members, one Fellow member and one individual member, Andy Parker, who represents the Parker-Fray family.
Members eligible to steer the organisation are primarily made up of the GER®, ensuring that The Long Run integrity and rigorous processes are maintained. However, slots are reserved for representatives of other membership categories (Fellow and Affiliate Members) and 3 more slots exist on the board for individuals such as Andy who are passionate, committed and able to support The Long Run financially.
The Chief Executive Director supports the Board. Together with a small group of professionals, they make up the management team of what is a nimble, efficient, globally distributed and digitally connected 21st century organisation.
Our world faces unprecedented social and environmental challenges. No one actor can address these single-handed. We believe that business, especially tourism, can help reverse these trends!
Our vision is that of a world in which ‘Business, Nature and People are harmoniously working together for a sustainable future’.
In order to pursue this vision, we seek to ‘support, connect and inspire nature-based businesses to excel in following the highest standards of sustainability encompassing Conservation, Community, Culture and Commerce (4Cs) and collectively influencing others to take up best practices for a sustainable future worldwide’.
The 4Cs framework provides a concrete way for businesses to internalise sustainability in their operations and decision-making. It recognises the importance of business viability to secure biodiversity conservation and community well-being in the long term.
Reciprocally, it emphasises the importance of nature and supportive communities in sustaining nature-based businesses. Members are encouraged and supported to continuously expand their positive impacts on the health of the planet and well-being of people.
Biodiversity is life. Conservation is safeguarding this biodiversity and the integrity of the ecosystem services it provides which support global needs. Conservation is a core to all Long Runners. They support the sustainable use of natural resources that safeguards the integrity of the planet in their area. Activities in this dimension address issues of biodiversity and ecosystem services as well as management of energy, water and waste, land planning and carbon impact reduction, among others.
People matter; it is the right of every person to have their basic needs met and enhancing the well-being of communities is a fundamental obligation of all. Long Runners support activities that enhance the well being of communities they belong to or interact with. Activities in this dimension address fair working conditions, community relations, social infrastructure, social accountability, capacity building and support for small and medium enterprises (SMEs), among others.
Our world is culturally diverse. Celebrating commonality is what nurtures understanding. Respecting difference is crucial to our future. Our ability to innovate and evolve is what makes us uniquely human. Drawing on our uniqueness we enrich each other and contribute to a greater common good. Long Runners strive to strengthen intercultural relationships and understanding, safeguarding cultural heritage while raising awareness of cultural diversity. Activites in this dimension address issues of cultural heritage site protection, cultural heritage promotion and awareness, respect, cultural exchange among others.
Uncontrolled, commerce has had negative impacts. Conducted in a holistic and sustainable way commerce can be a positive contributor for The Long Run. Trading and the accumulation of wealth have been central to the development of civilizations over thousands of years and are likely to remain so. This dimension addresses the sustainability of commercial operations recognising the intricate link between profit, natural and social assets. Viable businesses offer the capacity to provide a source of income for people that depend on it, as well as long term investment back into the initiatives in each of the 4Cs.
Everything we do is guided by the 4 key principles of being fair, honest, positive and creative. These 4 Keys are at the heart of The Long Run’s mission and way of business.
With this in mind we carefully listen to our stakeholders, encourage greater communication, collaboration, participation and creative expression, and continuously support protecting the integrity of the ecosystems as well as the well-being of the communities among our members.
The members of The Long Run are at the front line of conservation in many remote places around the world. They are pioneers in sustainability, committed to doing things differently by leveraging the power of their business for the health of the planet and the well-being of people.
Through The Long Run they are connected to a global community of exceptional destinations who support and inspire each other to expand their positive impact and to excel in following the highest standards of sustainability encompassing Conservation, Community, Culture and Commerce (4Cs).
Safeguarded over 13 million acres of land.
Touched the lives of over 500,000 people.
Celebrated 100 cultures.
Invested over $10 million in Conservation, Community & Culture.
The Global Ecosphere Retreats® (GER) is recognised by the Global Sustainability. Tourism Council (GSTC) and is a lead sustainability standard premised on the outstanding work of the GER® and their contribution to sustainability. It is considered to be ‘one of the world’s best standard for privately protected areas’ (Dr. Jeff A. Langholz). The GER® standard is unparalleled by any other standard in that:
The Long Run Fellow Members are institutions or enterprises that own, directly manage or significantly influence the management of a natural area of conservation value. Each member strives to achieve the highest standard of excellence in sustainable tourism using a holistic balance of the 4Cs of biodiversity Conservation, Community development, Cultural stewardship and Commerce; to become a recognised Global Ecosphere Retreat®.
Partners and Friends represent a network of organisations and individuals that believe in The Long Run vision and mission; that attitudes need to change for nature to be conserved for posterity and support prosperity and peace. They want to help address the biggest challenges of our times and believe that The Long Run provides an avenue to do so. Supporters and Friends, help The Long Run financially, supporting it to grow the movement. They act as ambassadors for The Long Run.
BE INSPIRED by some amazing stories from our members, supporters and friends around the globe. Get INSIGHT into the people and places that put The Long Run philosophy into practice and who are dedicated to achieving sustainability through the balance of the 4Cs.
We interview Suzan Craig, founder of Tahi, about bees, Kiwis and embedding the 4C’s at Tahi....