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We love that The Long Run has created and given guidance on this disclosure, to ensure complete transparency and legitimacy of our impact position and we carry the objective endorsement of The Long Run for all of the efforts Tswalu is making to do better and better. This also helps us to communicate our balanced vision to our team and guests. Conservation isn’t the only imperative, and to see all 4C aspects accounted for is exciting.

- Russel Binks & Julie CheethamTswalu Kalahari, South Africa

Globally today’s guests and future guests will be travelling more consciously and their generosity will become progressively more important. Travellers are becoming aware of the impacts good and bad of travel and our guests are alive to the positive impact of their visit both environmentally and socially. The Impact Statement gives guests reassurance that significant portions of the cost of their stay are delivering resilience and contributing to our ability to protect wilderness along with the positive impact on communities. The Long Run adds the layer of credibility and verification showing transparently how these economic benefits flow and should influence guests' decisions about where to stay, how long to stay, and enable them both to return and to promote the property as a trusted contributor to a local and worldwide conservation philosophy.

- Michael Dyer Borana Lodge, Kenya

Tour operator product selection has historically been based on gut feel and limited knowledge of the impact on the ground. Having a tool and guidance in place from The Long Run, an exceptional group of qualified industry experts gives our team the confidence to make recommendations that have the most positive impact in the areas we choose to prioritise. We are happy and proud to have helped with the process.

- Byron ThomasNiarra Travel, UK

As an Affiliate Member, the Riverwind Foundation and I have had the opportunity to assist The Long Run to increase its reach and impact in North America. Among the diverse global, national, and local organisations that I have interacted with, I find The Long Run unparalleled in its business-driven approach to evolving the tourism industry toward sustainability.

- Timothy O’DonoghueRiverwind Foundation, USA

Cottars joined The Long Run because it was an organisation focused on securing land for the conservation of natural biodiversity. However, it has also allowed Cottars to distinguish itself from its competitors and to be a first choice for environmentally aware travel agents and clients.

- Calvin CottarOwner, Cottar’s Camp, Kenya

The ethical framework of the 4Cs is such a powerful way forward and it can deliver assistance from places that we never suspected.

- John CraigTahi (GER®), New Zealand

The Long Run is not for those who want to greenwash their credentials. It is not for those who think that this is a one-off exercise. From being a Long Run Fellow Member to being in reach of GER® to going beyond the GER® standard – this process is a journey of continuous improvement on the path of excellence in sustainability.

- Louise CottarCottar’s 1920s Camp (GER®), Kenya

Despite the great diversity in the members of the Long Run there is an enormous amount of commonality between the members and this means the Long Run has become an invaluable resource for us to learn from others within the group.

- Andrew DixonNikoi Island, Indonesia

Despite the great diversity in the members of the Long Run there is an enormous amount of commonality between the members and this means the Long Run has become an invaluable resource for us to learn from others within the group.

- Andrew DixonNikoi Island, Indonesia