Field Notes

Our community is made up of the world’s most advanced sustainable tourism businesses. Every month, we ask them one hard question and publish their real answers: the missteps, the breakthroughs, the things that never make it onto a keynote speech. Once a month in your inbox.

The Long Run Org 5/27/26 The Long Run Org 5/27/26

What advice would you give a property/travel business just starting their sustainability journey?

When Jay Parmar joined The Long Run, he asked the question every sustainability beginner wishes someone had answered for them. Four members took him back to where they started, including the lodge that swapped imported tinned beans for homemade ones and watched gross profit double.

The Long Run Org 5/7/26 The Long Run Org 5/7/26

What one tool has genuinely made you more productive?

We asked our community what tech actually gives them time back for the work that matters. Two tools came up over and over again: Claude AI for knowledge work, EarthRanger for conservation management.

The Long Run Org 5/7/26 The Long Run Org 5/7/26

Looking back, which failure in your sustainability journey taught you the most?

We asked our community about the lessons they learned from their biggest failures. Here are four remarkable answers.