Field Notes
Every month, we ask 100+ of the world's sharpest minds in sustainable tourism a question. Then we pick the best 4 answers. The results are disarmingly honest, very practical and sometimes rather funny.
What’s one major sacrifice you’ve had to make as you become a more sustainable tourism business?
What sustainability actually costs, in members' own words.
How do you bring your suppliers closer to your 4C vision?
As a tourism business, how do you educate your suppliers about sustainability? Four members tell their story.
What book had a massive impact on how you work?
We asked our community what book had a massive impact on how they work. And what changed as a result.
What advice would you give a property/travel business just starting their sustainability journey?
When Jay Parmar joined The Long Run, he asked the question every sustainability beginner wishes someone had answered for them. Four members took him back to where they started, including the lodge that swapped imported tinned beans for homemade ones and watched gross profit double.
What one tool has genuinely made you more productive?
We asked our community what tech actually gives them time back for the work that matters. Two tools came up over and over again: Claude AI for knowledge work, EarthRanger for conservation management.
Looking back, which failure in your sustainability journey taught you the most?
We asked our community about the lessons they learned from their biggest failures. Here are four remarkable answers.