The Long Run

Virtual Impact Show 2024

26 - September - 2024

Join us to hear from The Long Run members and global experts in an inspirational deep dive into how travel can and must be a force for good.

Location: Free virtual event

We are thrilled to announce tourism’s first-ever Virtual Impact Show. Unlike conventional trade shows, we're skipping the cotton count and Insta-ready poolsides to bring you 12+ hours of compelling stories that drive positive change for people and nature.

Featured Speakers:

Co-Founder, Samara Karoo Reserve, South Africa SARAH TOMPKINS — Co-Founder, Samara Karoo Reserve, South Africa
SARAH TOMPKINS

Sustainability Director, HBD Príncipe, São Tomé and Príncipe EMMA TUZINKIEWICZ — Sustainability Director, HBD Príncipe, São Tomé and Príncipe
EMMA TUZINKIEWICZ

Sustainability Officer, Sirikoi, Kenya SUSAN KINYANJUI — Sustainability Officer, Sirikoi, Kenya
SUSAN KINYANJUI

Partnerships Coordinator,

Sinal do Vale, Brazil KATIE WEINTRAUB — Partnerships Coordinator, Sinal do Vale, Brazil
KATIE WEINTRAUB

Managing Director OCanto Group, Pousada Trijunção PEDRO TREACHER — Managing Director OCanto Group, Pousada Trijunção
PEDRO TREACHER

Marketing Communications Manager, Nikoi and Cempedak Islands, Indonesia LEANNA CROWLEY — Marketing Communications Manager, Nikoi and Cempedak Islands, Indonesia
LEANNA CROWLEY

Conservation Director, Grootbos Private Nature Reserve, South Africa SEAN PRIVETT — Conservation Director, Grootbos Private Nature Reserve, South Africa
SEAN PRIVETT

Sustainability Manager, Tswalu Kalahari, South Africa PRINCE NGOMANE — Sustainability Manager, Tswalu Kalahari, South Africa
PRINCE NGOMANE

CEO, Cottars Safaris, Kenya LOUISE COTTAR — CEO, Cottars Safaris, Kenya
LOUISE COTTAR

Marketing Communications Manager, Borana and Lengishu, Kenya ELOISE DYER — Marketing Communications Manager, Borana and Lengishu, Kenya
ELOISE DYER

Foundation General Manager; Communications, Grootbos Foundation, South Africa PHIL MURRAY — Foundation General Manager; Communications, Grootbos Foundation, South Africa
PHIL MURRAY

Global Marketing Manager, TAHI, New Zealand KATE HOLMES — Global Marketing Manager, TAHI, New Zealand
KATE HOLMES

Camp Manager, Sala's Camp, Kenya ERIC MURAHWA — Camp Manager, Sala's Camp, Kenya
ERIC MURAHWA

Lodge Manager, Sasaab, Kenya ALZAANE BOCK — Lodge Manager, Sasaab, Kenya
ALZAANE BOCK

Founder, Senderos SIMON HEYES — Founder, Senderos
SIMON HEYES

Head of Triple Impact, Glove Travel RITA ACHAVAL — Head of Triple Impact, Glove Travel
RITA ACHAVAL

Co-founder, Ayu in the Wild CHAMINTHA JAYASINGHE — Co-founder, Ayu in the Wild
CHAMINTHA JAYASINGHE

Director of Sustainability and Conservation, Six Senses Laamu, Maldives LAWRENCE MENZ — Director of Sustainability and Conservation, Six Senses Laamu, Maldives
LAWRENCE MENZ

Co-founder and Managing Director, Batu Batu, Malasya CHER CHUA-LASSALVY — Co-founder and Managing Director, Batu Batu, Malasya
CHER CHUA-LASSALVY

Co-Founder,

Alchemist Travel JO HENDRY-PRIOR — Co-Founder, Alchemist Travel
JO HENDRY-PRIOR

CEO and Founder, YAANA Ventures, Thailand WILLEM NIEMEIJER — CEO and Founder, YAANA Ventures, Thailand
WILLEM NIEMEIJER

Co-Founder, Blind Experiences CHIARA MASCARUCCI — Co-Founder, Blind Experiences
CHIARA MASCARUCCI

Founder, Estancia Los Potreros, Argentina KEVIN BEGG — Founder, Estancia Los Potreros, Argentina
KEVIN BEGG

Chief Operations Officer, Saruni Basecamp, Kenya MIRIAM OBEGI — Chief Operations Officer, Saruni Basecamp, Kenya
MIRIAM OBEGI

Founder, Breakaway, India SHILPA SHARMA — Founder, Breakaway, India
SHILPA SHARMA

Founder, Singular Places, Germany LARS VON DER WETTERN — Founder, Singular Places, Germany
LARS VON DER WETTERN

Chief Information Officer, Boena (Lapa Rios & Pacuare), Costa Rica ADRIAN GARCIA — Chief Information Officer, Boena (Lapa Rios & Pacuare), Costa Rica
ADRIAN GARCIA

Impact Journey Specialist, Journeys with Purpose, UK KATYA PAYNE — Impact Journey Specialist, Journeys with Purpose, UK
KATYA PAYNE

Chief Guide, Caiman, Brazil MURILO FRASÃO — Chief Guide, Caiman, Brazil
MURILO FRASÃO

To open the event, Dr. Anne-Kathrin Zschiegner, Director of The Long Run, will discuss why communicating impact with integrity and transparency is more important than ever.
Dr. Anne-Kathrin Zschiegner | Executive Director, The Long Run
We’ll hear from eight pioneers working across Asia as accommodation owners, DMCs, and operators:
- 07:20 - 07:35: Leanna Crowley, Marketing and Communications Manager of Nikoi Island and Cempedak Island in Indonesia.
- 07:40 - 07:55: Kate Holmes, Global Marketing Director of TAHI in New Zealand.
- 08:00 - 8:10: Jo Hendry-Prior, Co-founder of travel design agency Alchemist Travel in Singapore.
- 08:15 - 08:30: Cher Chua-Lassalvy, Co-founder and Managing Director of Batu Batu in Malaysia.
- 08:35 - 08:45: Shilpa Sharma, CEO and founder of experience providers Breakaway in India.
- 08:50 - 09:05: Lawrence Menz, Director of Sustainability and Conservation at Six Senses Laamu in The Maldives.
- 09:10 - 09:20: Chamintha Jayasinghe, Co-founder of tour operator Ayu in the Wild in Sri Lanka.
- 09:25 - 09:40: Willem Niemeijer, CEO and founder, YAANA Ventures in Thailand, representing Cardamon Tended Camp in Cambodia.
Some of our Travel Business members present on how they’ve embedded 4C thinking and impact into their businesses.
- 09:50 - 10:00: Lars von der Wetten, Founding Host of Singular Places operating worldwide.
- 10:05 - 10:15: Simon Heyes, Founding Director of Senderos operating in Europe and South and Central America.
- 10:20 - 10:30: Silvia Rico, CEO and Founder of Enigma Peru operating in Perú.
- 10:35 - 10:45: Chiara Mascarucci, Co-founder of Blind Experiences operating worldwide.
- 10:50 - 11:00: Katya Payne, Operations Manager at Journeys with Purpose operating worldwide.
Seven leading conservation projects and lodges in Kenya, including four Global Ecosphere Retreats®, share how they’ve driven change for people and nature.
- 11:05 - 11:20: Alzaane Bock, Lodge Manager at Sasaab in Kenya.
- 11:25 - 11:40: Eric Muahwa, Camp Manager at Sala’s Camp in Kenya.
- 11:45 - 12:00: Susan Kinyanjui, Sustainability Officer at Sirikoi in Kenya.
- 12:05 - 12:20: Richard Smith, Lodge Manager at Arijiju in Kenya.
- 12:25 - 12:40: Louise Cottar, CEO at Cottar’s Safaris and Cottar’s 1920s Camp in Kenya.
- 12:45 - 13:00: Miriam Obegi, Chief Operations Officer at Saruni Basecamp in Kenya.
- 13:05 - 13:20: Eloise Dyer, Marketing and Reservations Manager at Borana Lodge and Lengishu in Kenya.
Following introductory remarks from Virginia Fernández-Trapa, Programme Coordinator at UN Tourism, we’ll hear from experts Dr. Willy Legrand, Professor at IU International University of Applied Sciences and ESG expert, and Jeremy Smith, co-author of the Glasgow Declaration on Climate Action in Tourism, on what more the tourism industry can do to drive climate action. Moderated by our Communications Manager, Holly Tuppen. Please submit questions to holly@thelongrun.com.
Virginia Fernández-Trapa | Programme Coordinator, Sustainable Tourism and Resilience, UN Tourism
Prof. Willy Legrand | Professor, author, researcher and speaker with a specialisation in Environmental, Social and Governance (ESG) matters in the tourism and hospitality sectors
Jeremy Smith | Co-founder Tourism Declares a Climate Emergency, Co-author The Glasgow Declaration on Climate Action in Tourism
Vast landscapes, big visions, and plenty of challenges! Four nature-based projects across southern and western Africa demonstrate the power of holistic sustainability.
- 15:00 - 15:15: Sarah Tompkins, Co-founder of Samara Karoo Reserve in South Africa.
- 15:20 - 15:35: Stephan Bruckner, Group MD of Wolwedans in Namibia.
- 15:40 - 15:55: Prince Ngomane, SUstainability Manager at Tswalu Kalahari Reserve in South Africa.
- 16:00 - 16:15: Sean Privett and Phil Murray, Conservation Director and Grootbos Foundation General Manager at Grootbos Private Nature Reserve in South Africa.
- 16:20 - 16:35: Emma Tuzinkiewicz, Sustainability Director and Chief of Staff at HBD Príncipe in São Tomé and Príncipe.
Home to some of the world’s most biodiverse regions, lodges, retreats, and DMCs from Chile to Costa Rica show the role tourism can and must play in protecting nature.
- 16:40 - 16:55: Adrián García, Chief Information Officer of Boena Lodges (Pacuare and Lapa Rios) in Costa Rica.
- 17:00 - 17:15: Murilo Frasão, Chief Guide of Caiman, Brazil.
- 17:20 - 17:35: Pedro Treacher, Director of OCanto Group and member, Pousada Trijunção, in Brazil.
- 17:40 - 17:50: Rita Achaval, Head of Triple Impact at DMC Glove Travel in Chile.
- 17:55 - 18:10: Kevin Begg, Founder of Estancia Los Potreros in Argentina.
- 18:15 - 18:30: Katie Weintraub, Partnerships Coordinator at Sinal do Vale in Brazil.
Dr. Anne-Kathrin Zschiegner, Executive Director of The Long Run, delivers closing remarks.

Line-up (all times in CET - Central Europe Time):

Travel has the power to transform lives and protect our planet. It is imperative that we harness this power to create lasting, positive change. Join us in this crucial conversation to understand the impact we can make together and help us spread the word!

We’re delighted to be joined by two leading experts, with participation from UN Tourism, during our panel session at 14:00 CET.

Jeremy Smith

Jeremy Smith is an award-winning writer and strategist with over 20 years experience in sustainability, tourism and climate action. In 2020, he co-founded Tourism Declares a Climate Emergency, a grassroots initiative calling on tourism destinations and businesses to work together and develop climate action plans. In 2021 he was co-author of the Glasgow Declaration for Climate Action in Tourism and he continues to collaborate with UN Tourism to ensure the implementation of the declaration’s commitments. He works with the Travel Foundation developing their Climate Action Programme for destinations and collaborating on Climate Action Plans with many organisations including Visit Finland, Visit Scotland and the European Travel Commission. Recent publications include An Introduction to Climate Justice and Tourism - a guide for Travel Businesses and The Blueprint for Tourism Climate Action Plans. A Guide for Regional Authorities and Destination Management Organizations. He is a member of Travalyst’s Independent Advisory Group.
Prof. Dr. Willy Legrand

Dr. Willy Legrand is Professor at the IU International University of Applied Sciences in Germany with a specialization in sustainable management. Over the past two decades, he has established over two dozen undergraduate and graduate courses on sustainable development in business and hospitality management in Europe, South and North America, the Middle East and Asia. He is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations (4th ed., 2023, Routledge) and of Critical Questions in Sustainability and Hospitality (2023, Routledge ). Prof Legrand chairs the Hospitality Net World Panel on Sustainability in Hospitality where 100+ industry experts regularly interact with the aim is to get sustainability anchored more than ever into the business conversation and decision-making. He sits on multiple journal and professional boards and is the co-editor of the Journal of Global Responsibility. He is currently working on two new edited books on (1) ESG in Hospitality & Tourism and on (2) Regenerative Tourism and Net Positive Hospitality Business.