Virtual Impact Show 2026
25 March 2026
Accelerating Impact
“Real conversations form the frontlines of sustainable tourism”
09:00 am - 12:00 pm CET
AND
17:00 pm - 20:00 pm CET
Where breakthrough conversations begin.
Edition 3 builds on the momentum of the past two years, with a sharper focus on what actually helps tourism businesses accelerate progress.
What does it actually take behind the scenes at some of the world's most respected nature-based destinations? And what can you realistically apply in your own business?
On 25 March a carefully curated group of sustainability practitioners from across the globe will break down their personal journeys and extract the core lessons that can help you accelerate your own impact.
You will leave with a deep understanding of how others have tackled the same challenges you’re facing on your sustainability journey.
The Format
From ambition to action
The show is designed to create an authentic and engaging showcase of our members around the globe from the Philippines to Hawaii and many in between.
12-minute stories Short, sharp stories from the frontlines of nature-based, sustainable tourism.
Pointed panel discussions designed to challenge the status quo
30-minute expert sessions offering leading-edge perspectives across the 4Cs to deepen your understanding and spark new ideas.
All of our members and guests will be presenting live.
The Virtual Impact Show returns in 2026 for its third edition.
This is no longer about proving that responsible tourism can work, it’s about scaling what already is.
The real stories
Go behind the scenes with some of the world's most progressive sustainable tourism organisations.
Curated for our global community
Designed to reach a global audience, with sessions scheduled across multiple time zones, spanning examples from Asia to the America’s, Africa and Europe.
Unfiltered conversations
Hear directly from a small group of leading sustainable tourism properties, tour operators, agents and industry experts.
WHO IS THIS EVENT FOR?
The Virtual Impact Show is for anyone working at the intersection of tourism, nature and people.
This includes accommodation providers, destination managers, travel businesses, conservation organisations, community leaders, investors, NGOs, media, and sustainability professionals who want to understand what credible, real-world impact looks like in practice, and how it can be scaled.
Get exclusive access to a tight-knit sustainable tourism community
Join unfiltered conversations with properties and travel businesses that have overcome countless challenges to make meaningful, lasting impact. Get the inside scoop about how they manage setbacks, where they're making progress, and which stubborn (yet fascinating) challenges they’re working to tackle.
Speakers will be announced soon.
All contributors are part of The Long Run’s carefully vetted global member community and ecosystem of incredible experts
Real Stories.
Expect stories from the front lines of conservation and community engagement, lived experience from destinations and travel businesses, and evidence-backed insight from those navigating complexity in real time.
FAQs
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The Virtual Impact Show is for anyone working at the intersection of tourism, nature and people. This includes accommodation providers, destination managers, travel businesses, conservation organisations, community leaders, investors, NGOs, media, and sustainability professionals who want to understand what credible, real-world impact looks like in practice and how it can be scaled.
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Yes. The Virtual Impact Show is completely free to attend. Our aim is to make leading examples of impact, innovation and leadership accessible to a global audience.
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No. The Virtual Impact Show is a curated, showcase-style event rather than a live Q&A forum. Each session is designed to deliver concise, focused insights through short, high-impact presentations.
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The Virtual Impact Show takes place across two live sessions, each approximately three hours long. This format is designed to accommodate all major global time zones and ensure broad international participation.
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Yes. All sessions will be recorded, and registered participants will receive access to the recordings after the event.
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The 4Cs are Conservation, Community, Culture and Commerce, a holistic framework used by The Long Run to define and measure what “good” looks like in tourism. Together, the 4Cs ensure that tourism businesses protect nature, support local people, respect cultural heritage, and remain commercially viable.
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The Long Run is a global community of nature-based tourism businesses committed to delivering measurable impact across Conservation, Community, Culture and Commerce. Through its 4C framework and Global Ecosphere Retreat® (GER) standard, The Long Run supports members to continuously improve, demonstrate credibility, and protect the places and people their businesses depend on.
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The Virtual Impact Show exists to move the conversation from ambition to action. It showcases real examples of leadership, innovation and impact from across The Long Run community and beyond, demonstrating what is already working, what can be scaled, and what credible impact looks like in practice in a rapidly changing global context.
