Enduata Camps
serengeti, tanzania
Enduata Camps
Safari Lodge
since april 2026
Enduata is built on a solid partnership between Tanzanian guide Michael Shayo and British hospitality entrepreneur Matt Wilkey. The pair met when Michael guided Matt's family on safari. What started as an exchange of texts over WhatsApp evolved into an ambitious business plan to build lodges that would give back to both people and wildlife.
Originally trained as a chef, Michael switched to become a guide for Chem Chem and later Asilia. Experiencing first-hand the struggles newly qualified hospitality staff face, he wanted to set up a lodge to help industry newcomers get a foot in the door. Wild Wakati is the first of several camps, and there are plans to open in more remote areas.
Enduata became members of The Long Run before Wild Wakati opened its doors. They wanted to embed sustainability from day one, rather than retrofitting it two years in.
"We want to do some good in as many ways as possible. But saying it and doing it are two very different things. Joining The Long Run means actually putting our plans into action."
Matt Wilkey, Co-Founder
Enduata Camps 4C Commitments
CONSERVATION
Enduata contributes financially to anti-poaching patrols protecting the wildlife that surrounds the camp.
A percentage of every bednight at Wild Wakati Camp goes directly to conservation projects in the Serengeti. Enduata also pays conservation and park management fees to TANAPA, contributing to the operational costs of protecting the park.
COMMUNITY
50% of Wild Wakati's team is recruited from local communities, including those around Arusha. Staff training and career development are built into camp operations from the start.
Enduata is working with local conservation partners and NGOs to build training, mentorship and leadership development programmes for staff.
CULTURE
Enduata's goal is for local Maasai culture to be at the centre of the guest experience, presented by the people who hold it, rather than packaged for tourism.
The camp runs a dedicated children's programme introducing younger guests to life in the bush: traditional fire-making, cooking sessions, insight into Maasai culture, and safari-style football.
COMMERCE
The business was designed from the start to make commercial success and conservation inseparable.
A share of revenue is reinvested in conservation and local employment. The logic is straightforward: a healthy ecosystem and a healthy community are what guests come for.
Wild Wakati Camp Highlights