The Long Run’s 2024 annual impact report captures how our global community of nature-based tourism businesses is protecting over 23 million acres of land and sea, investing more than $17 million in conservation, community, and culture, and proving that travel can be a powerful driver of positive change. Download the report to see how our members are using the 4Cs to create a more resilient future for people and the planet.

The Long Run’s 2024 Annual Members Meeting was hosted by our latest GER® member - Tswalu Kalahari Reserve. 40 leaders from our community came together to explore how our shared vision can transform tourism into a force for sustainable prosperity. From powerful discussions on leadership and storytelling to innovations in sustainability and community engagement, the report captures key insights, success stories, and actionable takeaways.

The Long Run’s 2023 Impact Report showcases our collective impact across the 4Cs of Conservation, Community, Culture, and Commerce, alongside case studies to demonstrate how tourism can drive positive impact.

In this report, The Long Run has pulled together freely accessible tools to help small-to-medium size travel businesses get started on a sustainability journey, proving that budget needn’t be a barrier.